ADDIE

A Product Development Concept Applied to Instructional Systems Design

The ADDIE concept facilitates an approach to creating products that are responsive, generative, and appropriate. The instructional system design (ISD) process applies the ADDIE concept to produce episodes of guided learning that are:

Performance-based
Innovative
Inspirational
Authentic
Student Centered

Phase		Analysis	Design	Development	Implement	Evaluate
	Purpose	Identify the probable causes for a performance gap.	Verify the desired performances, the learning tasks, and appropriate testing strategies.	Generate, and validate, learning resources.	Prepare the learning environment, and conduct the guided learning.	Assess the quality of the instructional products and processes, both before and after implementation.
	Procedures	Analyze Performance Determine Instructional Goals Conduct a Learner Analysis Conduct a Resource Analysis Determine Probable Delivery System (including cost estimate) Submit a Project Management Plan	Conduct a Task Inventory Compose Performance Objectives Generage Testing Strategies Calculate Return on Investment	Generate Instructional Strategies Select or Develop Supporting Media Develop Guides for the Learner Develop Guides for the Facilitator Conduct Formative Revisions Conduct a Pilot Test	Select, Prepare and Schedule Learners Select, Prepare and Schedule Facilitators	Determine Quality Assurance Criteria Select Evaluation Tools Conduct Evaluations
	Product	Analysis Summary	Design Brief (see project documentation)	Learning Resources (see project documentation)	Implementation Strategy (see project documentation)	Evaluation Report

Source: Dr. Rob Branch, 4 February 20003, Dept. of Instructional Technology, The University of Georgia

mwlang@cybrains.net

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